Zocialized provides an analytics dashboard to help both general users and content creators track their impact and engagement on the platform
. These Social Metrics offer data-driven insights to optimize content, grow audiences, and improve matchmaking potential.Key Categories of Social Metrics
Zocialized analytics are broadly categorized into engagement, reach, and audience metrics.
Engagement Metrics
These metrics show how actively users interact with content and profiles.
- Likes/Reactions: The total count of positive feedback on posts and profiles.
- Comments: The number and quality of conversations initiated by content.
- Shares & Saves: Measures how often users distribute or bookmark content, indicating high value or resonance.
- Video Views & Watch Time: For video content, this tracks the number of views and the duration users spend watching, indicating content quality and audience interest.
- Click-Through Rate (CTR): The percentage of users who click on links within posts or profiles to engage further, such as visiting an external link or a detailed profile section.
- Engagement Rate: A calculation that measures the percentage of the audience that interacts with a post (total engagements divided by reach or impressions), providing a standardized measure of content effectiveness.
- Z-Points™ Earned: A gamified metric reflecting overall engagement, rewarding interactions like logging in, creating quality content, and receiving positive interactions.
Reach and Impressions Metrics
These metrics focus on the visibility and spread of content and profiles.
- Impressions: The total number of times a user's content or profile was displayed across the platform.
- Reach: The number of unique users who saw the content or profile at least once.
- Profile Visits: The number of times other users have viewed a specific profile page.
Audience Metrics and Insights
These provide demographic and behavioral data about the user's audience.
- Follower Growth Rate: The speed at which a user is gaining net new followers over a specific period.
- Follower Demographics: Insights into audience characteristics, including age, location, and general interests.
- Peak Activity Hours: Identifies the times when an audience is most active online, allowing creators to optimize posting schedules for maximum visibility.
- Audience Interests: Data used to understand what resonates most with followers to help curate more relevant content.
- Sentiment Analysis: Analysis of comments and mentions to determine the general tone (positive, negative, or neutral) of conversations around a user's profile or content.